Intellectual Edge, Applied.
Original research, behavioral models, and data studies on retention from the CraftedLoop studio.
Behavioral Science
The Dopamine Decay Curve in Subscription Models
A deep dive into how timing post-purchase nudges can dramatically affect repeat usage and long-term customer loyalty.
Behavioral Science
Endowment Bias & Customer Retention
Why free-trial users churn faster and how to trigger a sense of ownership to increase conversion to paid.
Founder Psychology
The Retention Blind Spot
An essay on the cognitive biases that lead founders to prioritize acquisition over the more profitable work of retention.
Retention Economics
The 5% Rule, Proven Again
Our analysis of 42 brands, correlating a 5% retention lift with a 25-95% increase in profitability.
Case Data Research
42% Churn Drop in a Fintech App: What Really Drove It
Breaking down the experimental design, behavioral triggers, and key lessons from one of our most successful retention sprints.
Retention Economics & Behavioral Strategy
Retention vs. Reactivation: Which Pays More?
An analysis comparing the costs and benefits of customer retention versus reactivation strategies.
Retention Economics & Productized Insight
The Customer Retention Calculator — Understanding How Leaks Compound
A guide to understanding how small churn leaks compound into massive loss, and how our calculator reveals your true growth gap.
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