Automate the moments that make customers stay.
CraftedLoop designs and deploys intelligent lifecycle automations that build trust, reduce churn, and increase repeat purchases - without sounding robotic.
Used by high-growth SaaS and D2C brands to scale retention with empathy.
The Problem: Most Automation Kills Emotion
Most marketing automation feels like spam - loud, transactional, forgettable. Customers don’t want more messages. They want meaningful reminders that make them feel understood.
That’s why our lifecycle setup focuses on psychology before platform - building engagement flows that strengthen connection, not noise.
What Our Lifecycle Automation Does
| Flow | Objective | Emotional Trigger |
|---|---|---|
| Onboarding Sequence | Convert curiosity → confidence | Certainty |
| Activation Nudges | Reinforce first success | Progress |
| Habit Loop Automation | Turn use into habit | Reward |
| Re-Engagement Flows | Win back attention before churn | Nostalgia |
| Advocacy Loop | Convert loyalty → referrals | Pride |
Each flow is tailored using behavior data, event triggers, and customer emotion mapping.
What You’ll Get
Visual blueprint of all customer touchpoints from onboarding to reactivation.
Full integration in Klaviyo, HubSpot, or Customer.io with behavioral triggers and dynamic content.
High-performing micro-copy scripts for emails, SMS, and in-app messages.
Track open rates, engagement velocity, and retention lift.
The CraftedLoop Framework
Our automation framework follows the 3E Model:
Emotion
Identify what customers should feel at each lifecycle stage.
Event
Map triggers based on real behavior, not assumptions.
Engine
Automate flows that deliver emotional reinforcement automatically.
It’s not a CRM hack — it’s a retention engine.
Example Use Cases
| Brand Type | Use Case | Result |
|---|---|---|
| D2C Brand | Post-purchase education + milestone reminders | 1.6× repeat orders |
| SaaS Startup | Activation sequence with time-based nudges | 28% drop in trial churn |
| Fintech App | Personalized re-engagement nudges | 34% reactivation lift |
Automation done right feels like empathy at scale.
Pricing & Timeline
7 days
14 days
21 days
Pricing begins at $2,500 per setup — customized per stack.
Why It Works
Because automation should feel human. We combine:
To understand when to speak.
To ensure relevance.
To keep it personal.
You get fewer messages, better timing, and higher retention.