See How Churn Silently Erodes Your Profit.
Our Churn Cost Estimator is the exact spreadsheet model we use to reveal the compounding cost of a leaky bucket. Find your profit gap.
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What's Inside the Estimator
The 4 core modules of our Google Sheet model.
Key Inputs
- Monthly Recurring Revenue (MRR)
- Customer Acquisition Cost (CAC)
- Monthly Churn Rate (%)
- Gross Margin (%)
Calculated Metrics
- Annual Revenue Lost to Churn
- Lost Customer Lifetime Value (LTV)
- CAC Payback Period increase due to churn
- Profit erosion over 12 months
Scenario Modeling
- Impact of a 5% churn reduction on profit
- Impact of a 10% churn reduction on LTV
- Break-even analysis for retention spending
- LTV-to-CAC ratio visualization
Visual Outputs
- Compounding revenue leak graph
- Profitability curve (with vs. without churn reduction)
- CAC payback timeline visual
- LTV growth trajectory chart
An estimator is a starting point. A system is the solution.
Let us run this analysis for you and build the retention engine your brand deserves.